Yearwork
"ROCKUMENTARY" – The Story of Phonk
Phonk has traveled a long road, from its underground Memphis roots in the ‘90s to becoming a global movement. I wanted to capture that journey in “ROCKUMENTARY”, a documentary that tells the story of the genre’s evolution, its influences, and the artists who helped shape it.
This project became an ambitious deep dive into the world of phonk, combining exclusive interviews, rare archival footage, and an analysis of the shifting soundscapes that define the genre. From chopped and screwed Memphis tapes to the rise of drift phonk and the viral explosion of the sound on social media, “ROCKUMENTARY” aims to give fans and newcomers alike a full picture of what makes this music so unique.
Website – The Heart of Crimson Echo
Between December 2024 and January 2025, I worked tirelessly on developing the Crimson Echo website. More than just a place to showcase music, the site was built to serve as the central hub for the label—connecting artists, fans, and collaborators in one space. The website features everything from official releases and artist profiles to a blog covering phonk news, deep dives into the genre’s history, and insights into its evolution. It also serves as an entry point for up-and-coming producers, offering a direct way to submit demos and gain exposure. The goal was to create a space that not only informs and promotes but also fosters a true Crimson Echo community.
Visual Identity – Creating the Atmosphere
In 2024-2025, I focused heavily on crafting a strong and recognizable visual identity for Crimson Echo. This meant finalizing the logo, refining the design of album covers, creating signature elements for posters and promotional materials, and even working on merchandise concepts.
The aesthetic of Crimson Echo is deeply inspired by the gritty, nostalgic feel of phonk itself—VHS textures, retro car culture, dark city streets, and the raw underground energy that defines the genre. The visuals aren’t just an add-on; they’re a key part of what makes the label stand out, helping to create an immersive experience that connects sound and style.
This year was a major milestone in the label’s journey—but there’s much more ahead.
